Social Punishment: The “Bozo” Feature

septembre 4, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

We’re all social creatures, and we thrive on the interactions of others, in fact, these interactions are the primary drivers for troublemakers in communities. I’ve read stories about how babies that are given all the proper medical attention, food, shelter to deem them ‘healthy’ whither away to near death if they don’t get human […]

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Thinking Long Term: Google’s New Browser ‘Chrome’

septembre 4, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

With nearly every tech blogger pontificating on the cartoon, firefox vs IE vs chrome, or expressing love for the ‘cloud’, only a few folks are thinking about the long term implications to Google’s new browser called ‘Chrome’.Harry McCracken does some forward thinking and raises 10 questions that need to be answered, mainly around conversion and […]

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How to Get Noticed

septembre 4, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments.The problem: There are so many brands now, in fact with the introduction of websites, and blogs in particular, many are […]

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Mashing Forrester and Jupiter Social Technologies Research teams

août 28, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Corey MatthewsThe last time I participated in an acquisition I was part of the company that was getting bought, […]

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Mashing the Forrester and Jupiter Social Technologies Research teams

août 28, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.The last time I participated in an acquisition I was part of the company that was getting bought, it […]

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Mashing Forrester and Jupiter Social Technologies Research teams

août 28, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Corey MatthewsThe last time I participated in an acquisition I was part of the company that was getting bought, […]

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Weekly Digest of the Social Networking Space: August 27, 2008

août 27, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head.I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for […]

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Community Platforms: Here Comes The CIO

août 26, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

I’m currently doing an intensive 3 month research project on the topic of Community Platforms, and it’s become very clear that by talking to many of the 27 brands and 9 vendors where many decisions are currently being made to purchase these enterprise software solutions. To start with, many solutions (define as a set […]

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Status: Forrester Wave Report for Community Platforms, Data Collection (Part 2/4)

août 22, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or product. While analysts offer guidance and advisory sessions, we’re […]

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What Facebook’s New ‘Engagement Advertising’ Means to Brands

août 21, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, with specific recommendations for brands. As I get more information, […]

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People on the Move in the Social Media Industry: August 21, 2008

août 21, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

This is a busy week, I’ve received more submissions than ever before, if this pace continues, I’ll have to figure out a new way to let folks self-submit. Be sure to include a link to your announcement, if it doesn’t exist on the web, it’s hard to verify, and it’s really what we’ve come […]

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Weekly Digest of the Social Networking Space: August 20, 2008

août 20, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

I’m getting more feedback that this digest is a success, I know have confirmation that leaders at the largest social networks (Facebook, MySpace, Hi5, Google) and community platform read this digest, submissions are piling in, as savvy PR folks continue to submit –thank you. Always try to submit links in addition to press releases.I’m […]

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How to Overcome Social Media Scare Tactics

août 19, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

The rapture of social media paralyzes some brandsRecently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as […]

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Overcoming Social Media Scare Tactics

août 19, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

The rapture of social media paralyzes some brandsRecently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as […]

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Web Strategy: The Evolution of Brands on Twitter

août 18, 2008 · Filed Under Web Strategy - Jeremiah Owyang · Comment 

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.I’m […]

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