Social Punishment: The “Bozo” Feature
We’re all social creatures, and we thrive on the interactions of others, in fact, these interactions are the primary drivers for troublemakers in communities. I’ve read stories about how babies that are given all the proper medical attention, food, shelter to deem them ‘healthy’ whither away to near death if they don’t get human […]
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Sphere: Related ContentThinking Long Term: Google’s New Browser ‘Chrome’
With nearly every tech blogger pontificating on the cartoon, firefox vs IE vs chrome, or expressing love for the ‘cloud’, only a few folks are thinking about the long term implications to Google’s new browser called ‘Chrome’.Harry McCracken does some forward thinking and raises 10 questions that need to be answered, mainly around conversion and […]
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Sphere: Related ContentHow to Get Noticed
I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments.The problem: There are so many brands now, in fact with the introduction of websites, and blogs in particular, many are […]
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Sphere: Related ContentMashing Forrester and Jupiter Social Technologies Research teams
Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Corey MatthewsThe last time I participated in an acquisition I was part of the company that was getting bought, […]
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Sphere: Related ContentMashing the Forrester and Jupiter Social Technologies Research teams
Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.The last time I participated in an acquisition I was part of the company that was getting bought, it […]
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Sphere: Related ContentMashing Forrester and Jupiter Social Technologies Research teams
Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Corey MatthewsThe last time I participated in an acquisition I was part of the company that was getting bought, […]
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Sphere: Related ContentWeekly Digest of the Social Networking Space: August 27, 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head.I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for […]
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Sphere: Related ContentCommunity Platforms: Here Comes The CIO
I’m currently doing an intensive 3 month research project on the topic of Community Platforms, and it’s become very clear that by talking to many of the 27 brands and 9 vendors where many decisions are currently being made to purchase these enterprise software solutions. To start with, many solutions (define as a set […]
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Sphere: Related ContentStatus: Forrester Wave Report for Community Platforms, Data Collection (Part 2/4)
One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or product. While analysts offer guidance and advisory sessions, we’re […]
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Sphere: Related ContentWhat Facebook’s New ‘Engagement Advertising’ Means to Brands
Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, with specific recommendations for brands. As I get more information, […]
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Sphere: Related ContentPeople on the Move in the Social Media Industry: August 21, 2008
This is a busy week, I’ve received more submissions than ever before, if this pace continues, I’ll have to figure out a new way to let folks self-submit. Be sure to include a link to your announcement, if it doesn’t exist on the web, it’s hard to verify, and it’s really what we’ve come […]
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Sphere: Related ContentWeekly Digest of the Social Networking Space: August 20, 2008
I’m getting more feedback that this digest is a success, I know have confirmation that leaders at the largest social networks (Facebook, MySpace, Hi5, Google) and community platform read this digest, submissions are piling in, as savvy PR folks continue to submit –thank you. Always try to submit links in addition to press releases.I’m […]
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Sphere: Related ContentHow to Overcome Social Media Scare Tactics
The rapture of social media paralyzes some brandsRecently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as […]
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Sphere: Related ContentOvercoming Social Media Scare Tactics
The rapture of social media paralyzes some brandsRecently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as […]
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Sphere: Related ContentWeb Strategy: The Evolution of Brands on Twitter
Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.I’m […]
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