If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 employees, which we deem enterprise class corporations. [Predict the Future of Social Business by analyzing how the Advanced Corporations Spend Now] We […]

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Interesting post here by industry veteran Tac Anderson (former HP social strategist) about how strategists are changing jobs so quickly –and how it could be a detriment to their career. Be sure to read, as I know how recruiters are seeking to contact you all, so really think about completing your mission before moving on. […]

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Definition: “Center of Excellence” This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are deploying social media in order to reduce costs, increase efficiency, […]

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The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see the trend that corporate buyers can talk directly to each […]

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The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations […]

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How should companies prioritize their social business efforts? That’s the very question we’ve been asked to tackle at today’s conference at Bazaarvoice’s Social Commerce Summit (live stream) here in Austin, Texas.  This room of 600 web strategists and social strategists (on brand side) are making key decisions for how companies will interact with their customers. […]

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I’m very thankful that Altimeter’s research on social business was featured at Baaarvoice’s customer conference to 600 attendees focused in on the retail, cpg, hospitality, and consumer technology space in Austin Texas a few weeks ago. I was asked to share our latest Open Research (see career path of the corporate social strategist report and […]

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The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans on Facebook –this is a native behavior. After signing up […]

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Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers to come to their website. Instead, companies must have a […]

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Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units,  for rank and file employees and often for partners. Our research has indicated that 37% of companies have indicated that internal training is the second highest […]

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We’re all social creatures, and we thrive on the interactions of others, in fact, these interactions are the primary drivers for troublemakers in communities. I’ve read stories about how babies that are given all the proper medical attention, food, shelter to deem them ‘healthy’ whither away to near death if they don’t get human […]

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With nearly every tech blogger pontificating on the cartoon, firefox vs IE vs chrome, or expressing love for the ‘cloud’, only a few folks are thinking about the long term implications to Google’s new browser called ‘Chrome’.Harry McCracken does some forward thinking and raises 10 questions that need to be answered, mainly around conversion and […]

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I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments.The problem: There are so many brands now, in fact with the introduction of websites, and blogs in particular, many are […]

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Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Corey MatthewsThe last time I participated in an acquisition I was part of the company that was getting bought, […]

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Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.The last time I participated in an acquisition I was part of the company that was getting bought, it […]

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