Tim Kring, Executive Producer/Creator of Heroes has been just been announced as a keynote presenter at the MIXX Conference & Expo on September 22 and 23 in New York. He joins an impressive lineup of industry experts who will explore the most pressing and innovative topics in interactive today. MIXX delivers an unparalleled conference experience and is the one event that must be on your schedule to attend. If you have not already done so, register today.

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What is the definition of “your data”? The answer may determine the future of the Internet – and, more broadly, of communications media, the users that derive value from them, and the marketers that depend on them.

The combination of the word “data” or “information” with a personal possessive pronoun lies at the heart of the current debate over interactive advertising and privacy. In the Monday New York Times story “Web Privacy on the Radar in Congress,” reporter Stephanie Clifford wrote that a subject of her piece knows that companies “are collecting his data.” The Center for Democracy and Technology, the prominent Washington-based proponent of a Federally mandated “do not track list” against interactive advertising, told the Los Angeles Times recently that Americans are “uncomfortable” with “the collection of their data.” The Federal Trade Commission, in proposing principles to control “behavioral advertising,” recommends that “consumers can choose whether or not to have their information collected for such purpose.” Democratic Congressman Edward J. Markey of Massachusetts said yesterday that he expects to introduce legislation during the coming year that “includes a set of legal guarantees that consumers have with respect to their information.”

All well and good, you might say: My identity must be protected from thieves and exploiters. But guess what? The plans that these activists and their enablers are promoting have nothing to do with identity protection. To the contrary, they are agitating – some, perhaps, unwittingly — for a new property right, unique in U.S. law, that would provide consumers personal ownership of all information that derives from their activities, no matter how anonymous, non-identifying, aggregated, or otherwise impersonal it may be. They are further proposing that the Government, as the codifier and protector of such rights, use this definition of “behavioral data” to assert Federal control over most Internet operations. The effect could be to cripple the architecture of the World Wide Web.

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What is the definition of “your data”? The answer may determine the future of the Internet – and, more broadly, of communications media, the users that derive value from them, and the marketers that depend on them.

The combination of the word “data” or “information” with a personal possessive pronoun lies at the heart of the current debate over interactive advertising and privacy. In the Monday New York Times story “Web Privacy on the Radar in Congress,” reporter Stephanie Clifford wrote that a subject of her piece knows that companies “are collecting his data.” The Center for Democracy and Technology, the prominent Washington-based proponent of a Federally mandated “do not track list” against interactive advertising, told the Los Angeles Times recently that Americans are “uncomfortable” with “the collection of their data.” The Federal Trade Commission, in proposing principles to control “behavioral advertising,” recommends that “consumers can choose whether or not to have their information collected for such purpose.” Democratic Congressman Edward J. Markey of Massachusetts said yesterday that he expects to introduce legislation during the coming year that “includes a set of legal guarantees that consumers have with respect to their information.”

All well and good, you might say: My identity must be protected from thieves and exploiters. But guess what? The plans that these activists and their enablers are promoting have nothing to do with identity protection. To the contrary, they are agitating – some, perhaps, unwittingly — for a new property right, unique in U.S. law, that would provide consumers personal ownership of all information that derives from their activities, no matter how anonymous, non-identifying, aggregated, or otherwise impersonal it may be. They are further proposing that the Government, as the codifier and protector of such rights, use this definition of “behavioral data” to assert Federal control over most Internet operations. The effect could be to cripple the architecture of the World Wide Web.

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Check out the MIXX 2.8: Invention & Reinvention Agenda. The rapidly changing digital landscape requires that businesses, partnerships, and even people constantly invent and reinvent themselves in order to stay on the cutting edge. The 2008 MIXX Conference & Expo will focus on that edge and the industry thought leaders who drive it forward every day.

Don’t forget to register for the MIXX 2.8 Conference & Expo today.

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Just in case you can’t keep up with all that has been going on at the IAB, here is a quick overview:

Last week the IAB hosted a Leadership Forum on Mobile Advertising that brought together marketers, agencies, publishers and technology vendors from across the interactive advertising ecosystem to explore the opportunities and innovations in this dynamic medium. Released at the event was “A Mobile Advertising Overview” a document that demystifies the mobile platform and showcases mobile as a vital and growing medium for interactive advertising. Read the liveblog to get highlights from the event including marketing success stories, case studies, fireside chats, and much more. 

Randall Rothernberg, President and CEO of the IAB announced that now is the time to better comprehend the form and structure of this emerged new reality. Mobile has matured to the point where it cannot be ignored any longer.

The IAB also announced that the MIXX Awards submissions hit record levels, surpassing 2007’s entries by 40%.

“The sheer quantity of submissions and the caliber of the marketers and agencies represented is a testament to the increasingly critical role that interactive advertising plays in marketers’ media plans,” said Randall Rothenberg, president and CEO of the IAB

Lastly, on July 24th the IAB issued the Ad Campaign Measurement Process Guidelines for public comment. A document that addresses the process of a publisher’s or advertising agency’s use of a third-party ad server and its application service provider.

What’s up next?
MIXX Conference and Expo 2.8 September 22-23, 2008

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Welcome Remarks

Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, opened the IAB Mobile Leadership Forum with a provocative notion: the mobile advertising marketplace has finally come of age. He pointed out that the cliché that has predominated for the last ten years is that we have heard that mobile is the next big thing. When will it happen? Well, it has happened, Rothenberg said. And that is what will be revealed at the IAB Mobile Leadership Forum. Indeed, Rothenberg said, we are moving to a three screen universe. And that means that marketers and agencies are able to reach increasingly mobile consumers, giving them information when they want and where they want– this is no longer the future but the here and now. The third screen is mainstream. Now is the time to better comprehend the form and structure of this emerged new reality. “To understand,” said Rothberg, “the 3 in 3G, the Wi in Wi-Fi.”

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If you are a Webpublisher earning less than $1 million annually in advertising revenueand with five or fewer employees, you can help save the ad-supportedInternet. I urge you to join the Interactive Advertising Bureau and become part of the small business army we are mobilizing to stop politicians from unfairly and inappropriately regulating digital advertising.

The threat is very real. As I have outlined in previous postings,forces arrayed in Washington and multiple state capitals arespecifically targeting the business infrastructure that enables smallWeb sites to support themselves through advertising sales. Althoughthese advocacy groups have provided no evidence of public harm, theirefforts have resulted in a flurry of regulatory proposals which, ifenacted, would severely hinder the ability of small publishers tosupport themselves with advertising sales, and impair the ability ofsmall businesses to use interactive advertising to market themselves.

Ibelieve these proposals have received little attention from marketers,media and publishers because they have been hidden on legislativecalendars in Albany, Hartford, and Springfield, or been negotiatedbehind closed doors in Washington, away from our ecosystem’s businessleaders. Moreover, because the proposals state that they seek tocontrol “behavioral marketing” or “third party networks” or “onlinepreference marketing,” publishers that do not engage in such practicesor with such practitioners believe they are safe.

But in fact,these proposals are so broad, they will put virtually all interactiveadvertising practices — and even many mainstream marketing practices– under a strict regulatory regime. Business leaders need to startpaying attention now, or the underpinnings of the “free” — which is tosay ad-supported — Internet will come undone.

Consider a bill that has been before the New York State Assembly, which aims to curtail “online preference marketing.” It defines “online preference marketing” as “aprocess used by entities whereby data is typically collected over timeand across web pages to determine or predict consumer characteristicsor preference for use in ad delivery, including the use ofnon-personallyidentifiable information.” But employing non-identifiable data topredict consumer preferences for use in ad delivery is, in fact, thevery definition of advertising research. Were the New York bill to pass, a mainstay of businessdevelopment for 120 years would, for the first time, fall under astrict regulatory regime – forcing small Web publishers and theiradvertisers to incur legal and lobbying expenses they cannot afford,and just for New York State.

Or look carefully at Connecticut General Assembly Bill 5765.It offers the same, sweeping definition of “online preferencemarketing,” and goes on to say that any publisher offering it through a“third-partyadvertising network” must additionally give consumers the opportunityto “opt out” from receiving it. This means consumers, for the firsttime, would be able to force advertisers to stop providing them ads –but only if those ads are relevant to their interests! Presumably,mass-distributed “spam” advertising would still be protected.

The Connecticutbill also would allow consumers to pull non-identifying data theygenerate out of the aggregated databases that are commonly used inmarket research to improve products, services, and marketing. To putthis in perspective, this is the equivalent of allowing you, me, oranyone to demand that a grocer not use our anonymous checkout-counterscanner data to determine when to restock a product.

These state bills have been tabled — for now. But consider the Federal Trade Commission’s recommendationsfor self-regulatory principles for “online behavioral advertising.” TheFTC has been a good partner with the interactive media and marketingindustries, and has encouraged us, for the most part beneficially, todevelop an effective self-regulatory mechanism to guard consumers’legitimate interests in identity protection and data security. Yet eventhe FTC has succumbed to the fear-mongering of anti-business advocacygroups, and HAS offered breathtakingly broad definitions that couldseverely hamper the activities of small publishers and marketers.

TheFTC defines “behavioral advertising” as “the tracking of a consumer’sactivities online,” and would give consumers the right “to choosewhether or not to have their information collected for such a purpose,”apparently even if it is anonymous and non-identifying. Yet one such“tracking activity” is the measurement of Web site audience traffic –the central measure by which advertising prices are established.Another such “tracking activity” is the measurement of advertisingdelivery – the core determinant of whether the publisher gets paid bythe marketer for running its ads! Thus, in its recommendations for theself-regulation of what it calls “behavioral advertising,” thecommission has made suggestions that would break longstanding processesessential for the management of media companies in the U.S.

The most unfortunate aspect of these proposals is that they are utterly unnecessary. The IABand its members vigorously support the principle of consumer controlover their media consumption. Indeed, consumer control is one of thefundamental reasons interactive media have grown so quickly inpopularity. And consumers have all the tools they need to control allforms of data collection in online media and advertising, built intotheir browsers and into security packages, many of them available freeonline.

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You’re invited to listen and share insights on how publishers are utilizing their brand equity to capitalize on the significant growth expected in online advertising at the upcoming ContextWeb event. This event features industry leaders, including Wenda Harris Millard, Co-CEO and President of Media, Martha Stewart Living Omnimedia and IAB Chair, as well as our very own Randall Rothenberg and more.

Don’t miss “The Next Big Thing: How Publishers Are Taking Back Control of Their Brands with Scalable and Profitable Online Advertising Strategies” on Wednesday, July 9, 8-10am at the Yale Club, NYC. RSVP today!

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In response to the high volume of MIXX Awards submissions, we’ve extended the deadline until Thursday, July 3. Now you have two more weeks to finalize your submissions for a chance to earn the recognition your campaigns deserve. So what are you waiting for? Submit your work today!

“The MIXX Awards represent the gold standard in interactive advertising and the winners stand as vital examples of how to create successful interactive campaigns”  -Bob Liodice, President and CEO, Association of National Advertisers

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This is a reminder to enter your best interactive campaigns today in order to compete for the coveted title of MIXX Award winner. The MIXX Awards is the only interactive awards competition judged by an all star panel representing the entire interactive advertising ecosystem. You have nothing to lose and everything to gain so enter today!

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Yesterday’s enlivening UGC & Social Media Event was a huge success. Read the IABlog for a recap of the day.

What’s next? Building on the expertise and credibility that the IAB has achieved in creating a common ground for advancing growth in the interactive marketplace, we developed with The Laredo Group a Professional Development training course in interactive sales taking place on June 11. Register today and capture the best there is in technical sales training for you and your sales team.

Reminder: The MIXX Awards are open for entry!

“To our knowledge, this is the first time agencies, publishers and marketers have come together to referee a major advertising awards program,” said Randall Rothenberg, president and CEO of the IAB.

So don’t forget to submit your best interactive campaign today.

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9:00am
Good Morning and welcome to the 2008 IAB Leadership Forum: User-Generated Content & Social Media. We have an exciting day ahead of us on one of the most exciting topics in interactive.  Seth Goldstein is up  first  to give us a taxonomy of the social media space with his presentation, Wikis & Widgets, Blogs & Tweets: Defining User-Generated Content & Social Media. 

For those in the room, we encourage you to leave your comments about the event  in the comment section below, or contribute to the IAB Facebook page at www.facebook.com/iab.  I’ll be back in about an hour with our first update. Enjoy the show!

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The IAB Leadership Forum: User-Generated Content & Social Media is coming up this Monday! Agenda highlights include:

• The Consumer Is Always Right- Cross Demographic Panel
• The Future Is Now- What’s here, what’s next and what’s in the way?
• Wikis & Widgets, Blogs & Tweets: Defining User-Generated Content & Social Media

On May 15 the IAB and PWC announced that the 2007 Internet Advertising Revenue Report shows internet advertising revenues in the U.S. continued to soar.

“This achievement is testament to the continued vitality of interactive” said Randall Rothenberg, president and CEO of the IAB.

On May 22 Campaign Setup Best Practices was released as part of a long term initiative designed to improve operational efficiency in interactive advertising.

“This document is instrumental in helping online agencies and publishers increase the efficiency of the online ad buying process which is a real win for our clients,” said Will Restrepo, campaign management supervisor of Horizon Interactive, and one of a number of agency representatives who participated in the creation of the document.

Ad Unit and Rich Media Creative Guidelines are still out for public comment until June 6. Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site.

Don’t forget MIXX Awards Submissions are up! Enter your campaign today.

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Last week was a busy week at the IAB. Here’s a quick recap:

On Monday the IAB held the annual Digital Video Leadership Forum educating marketers, agencies and publishers on one of the hottest topics in the marketplace. Visit our event recap to see what you missed. The IAB released the highly anticipated Digital Video In-Stream Ad Format Guidelines and Digital Video Ad Format Compliance Seal at the event.

Then on Thursday, the IAB announced the Revised Ad Unit and Rich Media Creative Guidelines for Public Comment. Please take a moment to review the proposed guidelines and leave your comments.

On the horizon are the highly anticipated IAB Leadership Forum: User-Generated Content & Social Media, IAB Professional Development training on interactive advertising sales and more!  Please visit the events section of the IAB website for more information.

Read More:

IAB Leadership Forum: Digital Video Live Blog

Digital Video Event Recap

Digital Video In-Stream Ad Format Guidelines and Digital Video Ad Format Compliance Seal

Revised Ad Unit and Rich Media Creative Guidelines for Public Comment 

IAB Leadership Forum: User-Generated Content & Social Media

IAB Professional Development Sales Training

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Last week was a busy week at the IAB. Here’s a quick recap:

On Monday the IAB held the annual Digital Video Leadership Forum educating marketers, agencies and publishers on one of the hottest topics in the marketplace. Visit our event recap to see what you missed. The IAB released the highly anticipated Digital Video In-Stream Ad Format Guidelines and Digital Video Ad Format Compliance Seal at the event.

Then on Thursday, the IAB announced the Revised Ad Unit and Rich Media Creative Guidelines for Public Comment. Please take a moment to review the proposed guidelines and leave your comments.

On the horizon are the highly anticipated IAB Leadership Forum: User-Generated Content & Social Media, IAB Professional Development training on interactive advertising sales and more!  Please visit the events section of the IAB website for more information.

Read More:

IAB Leadership Forum: Digital Video Live Blog

Digital Video Event Recap

Digital Video In-Stream Ad Format Guidelines and Digital Video Ad Format Compliance Seal

Revised Ad Unit and Rich Media Creative Guidelines for Public Comment 

IAB Leadership Forum: User-Generated Content & Social Media

IAB Professional Development Sales Training

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