Watch the Opening Session of the Worldwide Radio Summit LIVE Online
In a first for the radio industry, the opening session of an upcoming industry event is being streamed LIVE online and you can watch it from the comfort of your own desk – for free! I’m talking about the first annual Worldwide Radio Summit next week in LA. It’s brought to you by All Access. […]
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Sphere: Related ContentMaybe You’re Trying to Monetize the Wrong Thing
“We have to drive more traffic to our site!” How many times have we heard that – or said it? Why is this our goal? Well, maybe it’s because the site is where our display ads are and the more eyeballs we get there the better off we perceive ourselves to be. Maybe it’s because […]
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Sphere: Related ContentWhy are we debating FM on Mobile Phones?
Since when did I become the guy who didn’t want FM in mobile phones? Bring it on, device-makers! Install those chips! Actually, I don’t care whether or not FM is in mobile phones because I don’t think it makes one bit of difference to radio’s future whether it’s there or not (radio “experiences” need to […]
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Sphere: Related Content“Radio Rocks My Phone” Strains Credibility
This is not a post about the wisdom of FM chips in mobile phones. I wrote that post already last year and absolutely nothing significant has changed my view since then, nor the facts supporting it. Nor has the resistance to this wrong-headed industry initiative changed. Indeed, it has deepened over time. And that resistance […]
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Sphere: Related ContentWatch the Keynote Session for the Worldwide Radio Summit LIVE FRIDAY
It’s the kickoff session for the Worldwide Radio Summit, and – in a first for the radio industry – you can watch it LIVE right here! It will be Friday, April 29 – from noon-1:30 (ET)/9-10:30a (PT). Tune in to watch me moderate a roundtable session with some of radio’s forward-thinking leaders: BILL MOORE — […]
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Sphere: Related ContentThe slow pace of Podcasting growth
From eMarketer: Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in August 2006. However,…
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Sphere: Related Content“Local media sites have a significant lead over portals”
From the Center for Media Research: According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local…
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Sphere: Related ContentSprint is in the NFL Radio Business
Here’s yet another tidbit you won’t read about in the radio trades: Sprint Offers Subscribers NFL Radio - The live, cell-phone-accessible radio broadcasts will be available to all Sprint wireless subscribers who purchase a basic data plan as part of…
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Sphere: Related ContentSprint is in the NFL Radio Business
Here’s yet another tidbit you won’t read about in the radio trades: Sprint Offers Subscribers NFL Radio - The live, cell-phone-accessible radio broadcasts will be available to all Sprint wireless subscribers who purchase a basic data plan as part of…
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Sphere: Related ContentMaking better Billboards
Technically, the advice here is how to make presentation images as well as IKEA makes billboards, but I thought I wold make the more direct connection: How to make better billboards, period. Here are six pointers (but go here for…
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Sphere: Related ContentHere comes “Social Radio”
While not a new concept, the idea of “social radio” is certainly not something we read about in the radio industry trades. We know what “social networking” is, of course. And sharing playlists through iTunes and other sources has been…
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Sphere: Related ContentEngagement, not Impressions
The most important sentence you will read this year: We’re much more interested in measuring engagement and attaching a monetary value to it and less interested in looking at impressions. So says Mike Monroe, VP-media and advertising operations for JCPenney,…
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Sphere: Related ContentRadio goes live - with video - from the Democratic Convention
Radio live - on the web - from the Democratic National Convention. Well done, WMAL. Interesting…when the show is not live a refresh of this page shows you one ad or a few logo screen images. Wouldn’t it be better…
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Sphere: Related ContentNobody cares what we own
“Beware of pundits, advisors or bloggers advocating false choices,” advises iBiquity chief Bob Struble. I know he means well, and I sure admire his zeal and his pluck. Some folks argue that it’s all about the Internet and not at…
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Sphere: Related Content“Enough about me, now more about me”
“it’s a little about Olay and a lot about you.” Does that sound like your radio station’s website? I doubt it. But what if it did? [thanks to Doug Erickson and John Peake for the link]
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