Watch the Opening Session of the Worldwide Radio Summit LIVE Online

avril 28, 2011 · Filed Under Hear 2.0 · Comment 

In a first for the radio industry, the opening session of an upcoming industry event is being streamed LIVE online and you can watch it from the comfort of your own desk – for free! I’m talking about the first annual Worldwide Radio Summit next week in LA.  It’s brought to you by All Access. […]

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Maybe You’re Trying to Monetize the Wrong Thing

avril 28, 2011 · Filed Under Hear 2.0 · Comment 

“We have to drive more traffic to our site!” How many times have we heard that – or said it? Why is this our goal?  Well, maybe it’s because the site is where our display ads are and the more eyeballs we get there the better off we perceive ourselves to be.  Maybe it’s because […]

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Why are we debating FM on Mobile Phones?

avril 28, 2011 · Filed Under Hear 2.0 · Comment 

Since when did I become the guy who didn’t want FM in mobile phones?  Bring it on, device-makers!  Install those chips! Actually, I don’t care whether or not FM is in mobile phones because I don’t think it makes one bit of difference to radio’s future whether it’s there or not (radio “experiences” need to […]

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“Radio Rocks My Phone” Strains Credibility

avril 28, 2011 · Filed Under Hear 2.0 · Comment 

This is not a post about the wisdom of FM chips in mobile phones.  I wrote that post already last year and absolutely nothing significant has changed my view since then, nor the facts supporting it. Nor has the resistance to this wrong-headed industry initiative changed. Indeed, it has deepened over time.  And that resistance […]

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Watch the Keynote Session for the Worldwide Radio Summit LIVE FRIDAY

avril 28, 2011 · Filed Under Hear 2.0 · Comment 

It’s the kickoff session for the Worldwide Radio Summit, and – in a first for the radio industry – you can watch it LIVE right here! It will be Friday, April 29 – from noon-1:30 (ET)/9-10:30a (PT). Tune in to watch me moderate a roundtable session with some of radio’s forward-thinking leaders: BILL MOORE — […]

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The slow pace of Podcasting growth

septembre 4, 2008 · Filed Under Hear 2.0 · Comment 

From eMarketer: Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in August 2006. However,…

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“Local media sites have a significant lead over portals”

août 28, 2008 · Filed Under Hear 2.0 · Comment 

From the Center for Media Research: According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local…

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Sprint is in the NFL Radio Business

août 27, 2008 · Filed Under Hear 2.0 · Comment 

Here’s yet another tidbit you won’t read about in the radio trades: Sprint Offers Subscribers NFL Radio - The live, cell-phone-accessible radio broadcasts will be available to all Sprint wireless subscribers who purchase a basic data plan as part of…

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Sprint is in the NFL Radio Business

août 27, 2008 · Filed Under Hear 2.0 · Comment 

Here’s yet another tidbit you won’t read about in the radio trades: Sprint Offers Subscribers NFL Radio - The live, cell-phone-accessible radio broadcasts will be available to all Sprint wireless subscribers who purchase a basic data plan as part of…

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Making better Billboards

août 26, 2008 · Filed Under Hear 2.0 · Comment 

Technically, the advice here is how to make presentation images as well as IKEA makes billboards, but I thought I wold make the more direct connection: How to make better billboards, period. Here are six pointers (but go here for…

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Here comes “Social Radio”

août 26, 2008 · Filed Under Hear 2.0 · Comment 

While not a new concept, the idea of “social radio” is certainly not something we read about in the radio industry trades. We know what “social networking” is, of course. And sharing playlists through iTunes and other sources has been…

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Engagement, not Impressions

août 25, 2008 · Filed Under Hear 2.0 · Comment 

The most important sentence you will read this year: We’re much more interested in measuring engagement and attaching a monetary value to it and less interested in looking at impressions. So says Mike Monroe, VP-media and advertising operations for JCPenney,…

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Radio goes live - with video - from the Democratic Convention

août 25, 2008 · Filed Under Hear 2.0 · Comment 

Radio live - on the web - from the Democratic National Convention. Well done, WMAL. Interesting…when the show is not live a refresh of this page shows you one ad or a few logo screen images. Wouldn’t it be better…

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Nobody cares what we own

août 23, 2008 · Filed Under Hear 2.0 · Comment 

“Beware of pundits, advisors or bloggers advocating false choices,” advises iBiquity chief Bob Struble. I know he means well, and I sure admire his zeal and his pluck. Some folks argue that it’s all about the Internet and not at…

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“Enough about me, now more about me”

août 22, 2008 · Filed Under Hear 2.0 · Comment 

“it’s a little about Olay and a lot about you.” Does that sound like your radio station’s website? I doubt it. But what if it did? [thanks to Doug Erickson and John Peake for the link]

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