The slow pace of Podcasting growth

septembre 4, 2008 · Filed Under Hear 2.0 · Comment 

From eMarketer: Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in August 2006. However,…

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“Local media sites have a significant lead over portals”

août 28, 2008 · Filed Under Hear 2.0 · Comment 

From the Center for Media Research: According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local…

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Sprint is in the NFL Radio Business

août 27, 2008 · Filed Under Hear 2.0 · Comment 

Here’s yet another tidbit you won’t read about in the radio trades: Sprint Offers Subscribers NFL Radio - The live, cell-phone-accessible radio broadcasts will be available to all Sprint wireless subscribers who purchase a basic data plan as part of…

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Sprint is in the NFL Radio Business

août 27, 2008 · Filed Under Hear 2.0 · Comment 

Here’s yet another tidbit you won’t read about in the radio trades: Sprint Offers Subscribers NFL Radio - The live, cell-phone-accessible radio broadcasts will be available to all Sprint wireless subscribers who purchase a basic data plan as part of…

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Making better Billboards

août 26, 2008 · Filed Under Hear 2.0 · Comment 

Technically, the advice here is how to make presentation images as well as IKEA makes billboards, but I thought I wold make the more direct connection: How to make better billboards, period. Here are six pointers (but go here for…

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Here comes “Social Radio”

août 26, 2008 · Filed Under Hear 2.0 · Comment 

While not a new concept, the idea of “social radio” is certainly not something we read about in the radio industry trades. We know what “social networking” is, of course. And sharing playlists through iTunes and other sources has been…

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Engagement, not Impressions

août 25, 2008 · Filed Under Hear 2.0 · Comment 

The most important sentence you will read this year: We’re much more interested in measuring engagement and attaching a monetary value to it and less interested in looking at impressions. So says Mike Monroe, VP-media and advertising operations for JCPenney,…

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Radio goes live - with video - from the Democratic Convention

août 25, 2008 · Filed Under Hear 2.0 · Comment 

Radio live - on the web - from the Democratic National Convention. Well done, WMAL. Interesting…when the show is not live a refresh of this page shows you one ad or a few logo screen images. Wouldn’t it be better…

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Nobody cares what we own

août 23, 2008 · Filed Under Hear 2.0 · Comment 

“Beware of pundits, advisors or bloggers advocating false choices,” advises iBiquity chief Bob Struble. I know he means well, and I sure admire his zeal and his pluck. Some folks argue that it’s all about the Internet and not at…

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“Enough about me, now more about me”

août 22, 2008 · Filed Under Hear 2.0 · Comment 

“it’s a little about Olay and a lot about you.” Does that sound like your radio station’s website? I doubt it. But what if it did? [thanks to Doug Erickson and John Peake for the link]

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“Radio Heard Here”: Actions speak louder than Words?

août 22, 2008 · Filed Under Hear 2.0 · Comment 

Have you seen the new Radio Heard Here site? It’s from the branding company that brings you the branding for this: And how should you use this campaign at your station? Here’s some advice from the NAB: - Include a…

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Radio: Move, Adapt, or Die

août 21, 2008 · Filed Under Hear 2.0 · Comment 

It wasn’t a comet hurtling to Earth that did in the dinosaurs 65 million years ago, but the environmental changes sparked by that collision, say many experts. The very world around the dinosaurs changed. I was watching some show on…

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Doom and Gloom? Or Opportunity?

août 20, 2008 · Filed Under Hear 2.0 · Comment 

From Inside Radio: Are radio’s leaders in denial? One analyst thinks so. CL King analyst Jim Boyle…projects radio revenues will likely be down 7% when the RAB releases July data, marking the 15th consecutive month of declines. Boyle blasts radio’s…

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What is “Accountability”?

août 20, 2008 · Filed Under Hear 2.0 · Comment 

From Radio One: Radio One Houston…is pleased to announce ACCOUNTABILITY[ONE], our top of the line scheduling and ratings verification system. This cutting edge software will merge the most recent weekly PPM data with advertising schedules and provide ratings delivery based…

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How to be a better Jock

août 19, 2008 · Filed Under Hear 2.0 · Comment 

Although this advice is aimed at presenters, it applies to any talent behind any mic on any radio station. Quotes & Lessons from “Comedian” View SlideShare presentation or Upload your own. (tags: comedy reynolds) From the great blog Presentation Zen.

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