What's the difference between national and local advertising? Draw two columns on a piece of paper, and you can probably list quite a few differences. But online they start to disappear. Sure, the original assumption about how the internet would affect brands — that e-commerce would triumph over traditional retailing — hasn't exactly panned out. But don't let the failure of e-commerce to replace local bricks-and-mortar shops obscure a more important trend: the impact of the internet on in-store sales.

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NEW YORK (AdAge.com) — Almost six months after the companies started talking, WPP and Microsoft have reopened talks that could have the software company unloading Avenue A/Razorfish.

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NEW YORK (AdAge.com) — Wanna know where the cool crowds are hanging? Now you can find out in the palm of your hand.

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Consumers and businesses are moving more of their data off computers and into rich internet applications available everywhere, such as Yahoo Mail, Google Docs, Salesforce.com and Mint.com.

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NEW YORK (AdAge.com) — Facebook's biggest monetization challenge is communicating to marketers what it has to offer, which could be a slow, arduous process.

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NEW YORK (AdAge.com) — This weekend, as thousands of people gather and five dozen bands perform over three straight days at the Outside Lands Music & Arts Festival in San Francisco's Golden Gate Park, tech and media entrepreneur John Battelle hopes to create a different kind of performance, a mash-up of the thousands of camera-phone pictures, hand-held digital-video recordings, blog posts and Twitter "tweets" generated at the event.

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NEW YORK (AdAge.com) — The big question mark around Quantcast is how it's going to make money off of its system of granular, census-level web-audience measurement — and it's stolen a top Yahoo executive to help answer that. Todd Teresi is joining the web-measurement start-up as chief revenue officer. Mr. Teresi, most recently the head of Yahoo's network business, was at the portal for almost 10 years and previously led corporate development and global operations.

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NEW YORK (AdAge.com) — Consumer satisfaction among search engines and portals surged this year — and for that the industry can thank Google. The tech company surged ahead 10.3% in consumer satisfaction from last year.

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LONDON (AdAge.com) — The perils of preroll appear to have been vastly overstated, according to research by Jupiter, which suggests audience loss as a direct result of prerolls could be as little as 5%. The figure comes as the research firm releases a major European report about online video and in-stream video advertising.

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BATAVIA, Ohio (AdAge.com) — Package-goods and fast-food marketers: Ignore paid-search advertising at your own peril. That seems to be the message of new research by Publicis Groupe's MediaVest and Yahoo that finds search ads have a huge impact on brand awareness, perception and purchase intent — even among consumers who never click on them.

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NEW YORK (AdAge.com) — Sports Illustrated has begun using online auctions to sell some of its print, digital and event-marketing inventory. It's one of the most striking attempts yet to harness new media for a traditional publisher's gain, particularly among magazines where publishers have feared undermining their sales teams.

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CHICAGO (AdAge.com) — File this under "It can always get worse." Amid the constant stream of circulation declines, vanishing ads and staff reductions that have afflicted print newspapers, some major publishers are seeing online-revenue declines for the first time.

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NEW YORK (AdAge.com) — Could an ambitious new sci-fi series be the future of online TV? NBC certainly hopes so. Aug. 18 will mark the premiere of NBC Universal Digital Studio's first original web series, "Gemini Division," perhaps the most significant original programming ever developed by a broadcast network specifically for the web.

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NEW YORK (AdAge.com) — Dorian Sweet has joined GSI Commerce as VP-executive creative director of GSI Interactive, the digital marketing and design arm of GSI's interactive marketing services division.

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NEW YORK (AdAge.com) — There's a conflict simmering between web publishers and online ad networks — and a recent study by the Interactive Advertising Bureau and Bain & Co. may exacerbate it. The research, released today, finds a link between the amount of inventory publishers release to ad networks and the price those publishers can charge when selling their own inventory directly.

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