Marketing Strategies in a Crowded Market: Lessons Learnt from Liz Claiborne
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septembre 4, 2008 · News Feed from United BIT
If you want to position your products effectively in a crowded market and against market leaders, take into account the following action strategies: (i) Select a competitive advantage that larger competitors cannot perform efficiently; (ii) Commit to quality and service as an organizational priority; (iii) Focus on speciality products that command premium prices; leave the commodity price segment to others – unless you are the low-cost producer in your industry; (iv) Establish long-term alliances with customers to grow with them and to build technology and product relationships; (v) Maintain a market-driven orientation within your immediate group and throughout your organization (if within your authority) to maintain a competitive advantage.; (vi) Seek global opportunities that complement long-term objectives; (vii) Partner sales people with customers to provide product solutions to customers’ problems; (viii) 8. Identify market niches that are emerging, neglected, or poorly served.
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