Strategies for Creating New Markets: The Potential Is in Problems

- août 28, 2008 · News Feed from United BIT 

Let’s start with the assumption that markets are an economic structure. They perform the function of trading one product, service, or currency for another. Each product, service, and currency has a value. What you want in new markets is to build the combination of products or services that has the highest possible value—value to the customer, not just to the provider. This results, often, in a product in search of a problem to solve. But…

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