Ouch: Bloomberg Mistakenly Publishes Steve Jobs’ Obituary

Although it’s probably the worst mistake you can make as a journalist, it periodically happens to big media publications. Earlier today, Bloomberg sent a 17-page obituary of Steve Jobs over the wire, quickly retracting it with the following message: “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted.”

There’s nothing much to be said about the gaffe itself: it’s awful but it happens. However, knowing that Steve Jobs has been battling pancreatic cancer for some time, one has to wonder if the obituary was a complete mistake or was it perhaps based on some facts about Apple’s CEO? Gawker read the whole thing (you can, too, it’s over there), and they claim that it’s just a generalized text about Jobs’ life and achievements, containing no specifics about deterioration of his health, which is good news. We’ll all probably know more if Apple comes forward with an official statement.

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